+
fractaled
visions
logo design | vj & technical motion graphics | 2024
+
Project
Project
about the brand:
keith creates visuals for an array of functions, spanning headliner musicians, large scale events and advertising.
his work is mathematical, stemming from a strong foundation of 3d fractal generation, color theory and timing in animation.
keith creates visuals for an array of functions, spanning headliner musicians, large scale events and advertising.
his work is mathematical, stemming from a strong foundation of 3d fractal generation, color theory and timing in animation.
+ references:
tech, minimalist, grid-based, graphical
+ reference art from fractaled visions
+ initial logo
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+ workflow
I was looking for a blocky, asian-influenced typeface to start off from, and found font ‘tx-a’, built by [studio name].
it’s a good mix of blocky and curved shapes in an oriental style.The font was available for license.
the book that had the font was called ‘New Utilitarian’ by victionary.
I was looking for a blocky, asian-influenced typeface to start off from, and found font ‘tx-a’, built by [studio name].
it’s a good mix of blocky and curved shapes in an oriental style.The font was available for license.
the book that had the font was called ‘New Utilitarian’ by victionary.
+ process
two references, the original logo and the tx-a font were pieced together. Simplified some of the letters for reading flow, and thickened the lines so it would read well small, on a crowded event poster.
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final deliverable | dark, light, wide format
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+ exploration sketches
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