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fractaled
visions

logo redesign / refresh / typography

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Project scope

design a refreshed logo for a friends vj and events work. an informal design project.




[link] fractaled visions

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about the brand

visuals for an array of functions, spanning headliner musicians, large scale events and advertising.


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use cases

Logo has to read well small, or small and on complicated backgrounds. 

logo should stand out on event flyers or online promotion with many artists.



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Project direction

bluesky, and after some initial designs, a request to have it feel similar in spirit to the first logo but updated.
 
output:
vector file containing clean logo.

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reference / design mood board

tech, minimalist, grid-based, graphical

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reference art from fractaled visions

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initial logo

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workflow

I was looking for a blocky, asian-influenced typeface to start off from, and found font ‘tx-a’, built by [studio name].
it’s a good mix of blocky and curved shapes in an oriental style.The font was available for license.

the book that had the font was called ‘New Utilitarian’ by victionary.

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final logo

dark / light/ wide

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process

two references, the original logo and the tx-a font were pieced together. Simplified some of the letters for reading flow, and thickened the lines so it would read well small, on a crowded event poster.

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exploration sketches